Niche: Luxury Fashion

Brand: Zoo Fashion

The Scenario: A 7-Figure Giant Hitting An Invisible Ceiling

Zoo Fashions isn’t a small player. They are a premier destination for luxury international streetwear. They had the inventory, the brand reputation, and a massive customer base.

But even giants can get stuck.

Before we stepped in, they were doing well, sitting at a respectable £7.27 Million in Net Profit over the previous quarter (May-Jul).

Most agencies would look at that number, pat themselves on the back, and put it on cruise control.

Not me.

When I audited their setup, I saw what I see in 99% of 7-figure e-commerce brands:

They were running “textbook” campaigns on Meta and Google, but their strategy was fragmented. They were obsessed with vanity metrics and surface-level ROAS (Return on Ad Spend).

The problem with ROAS is that it’s a lie. It doesn’t account for your COGS, shipping, or operational costs. You can have a high ROAS and still go out of business.

Zoo Fashions didn’t need more “brand awareness.” They needed to break through their revenue ceiling. They needed a system that printed actual money.

The Execution Of “Profit-First” Omnichannel Protocol:

I told them the hard truth: “We need to stop optimizing for revenue and start optimizing for profit.”

We stripped their strategy down to the studs and implemented my proprietary 90-Day Profit Lift Protocol.

This isn’t about guessing. It’s about ruthless mathematical execution across three key pillars:

1. The Google “Sniper” Approach

We stopped spraying money at broad keywords. We restructured their Google Ads to focus exclusively on high-intent searches—people with their credit cards already out of their wallets, looking for the specific luxury items Zoo Fashions stocks.

2. The Meta “Retargeting Ecosystem”

We stopped using Facebook and Instagram to just “find new people.” Instead, we turned Meta into a sophisticated closing machine. We used dynamic creative to show the right products to the people brought in by Google, hitting them with different angles until they converted.

3. The Retention “Goldmine”

You cannot scale on acquisition alone. We tightened their backend retention strategy to ensure that once a customer was acquired, their Lifetime Value (LTV) skyrocketed, meaning we didn’t have to pay again to get them back.

The Ruthless optimization for POAS:

The crucial element of this entire campaign was shifting their North Star metric to POAS (Profit On Ad Spend).

We weren’t interested in ads that just made sales. We only scaled ads that made profit.

If an ad set had high revenue but low margin? We killed it. If an ad set had lower volume but insane profitability? We scaled it to the moon.

By tracking everything back to the Net Margin (which you can see sitting at a beautiful 74% in the dashboard below), we made decisions based on cash in the bank, not pixels on a screen.

The 90 Days Result To An Extra £2M:

The results weren’t gradual. They were explosive.

By connecting Google intent with Meta persuasion and backend retention, the ecosystem caught fire.

In just 90 days (Aug-Oct), compared to the previous period:

• We took Net Profit from £7.27M to £9.46 MILLION.

• That is a +30% Net Profit Uplift.

• That equals an additional £2,190,000 in cold, hard cash added to their bottom line in one quarter.

But the number I am proudest of is on the right side of that dashboard:

→ 10.75 POAS.

That means for every single £1 Zoo Fashions spent on advertising under my management, they got £10.75 back in PURE PROFIT.

Not revenue. Profit.

Are You Ready For This Level Of Aggression?

Most business owners are okay with “decent” results. They are okay with their agency sending them reports full of colorful charts that mean nothing.

If that’s you, do not contact me.

But, if you are a high-ticket or high-volume e-commerce brand doing at least $50k/month, and you are sick of hitting a ceiling…

If you want to stop looking at “ROAS” and start looking at an extra 7-figures in your bank account…

Then we need to talk. I don’t work with everyone, and my capacity is strictly limited to ensure my clients get results like Zoo Fashions.

Then’ Book a meeting or Fill out the form Below.