Niche: Personal and Beauty Care               

Brand: NiraSkin

Last month, I was onboarded by a skincare brand to promote its high-end skincare laser treatment devices in Meta ads. They aim to achieve an 8X ROAS under my 30-day Performance challenge. Through precise audience targeting, compelling ad creatives, and continuous optimization in a whole month, I surpassed a target, achieving an 11.22X ROAS instead of 8X ROAS and generating a total purchase conversion value of $44,194.44, with a total ad spend of $3,937.57.

This is a leading brand selling high-end skin care laser treatment devices, aimed to boost their online sales through Meta ads significantly. Their premium product offers a non-ablative, multi-functional solution that addresses various skin concerns such as wrinkles, pigmentation, and scarring advanced skincare technology designed for affluent customers seeking top-tier beauty treatment at home.

Goals and Objectives

• Objective: Achieve an 8X ROAS within 30 days.
• Target Audience: Affluent individuals interested in skincare and beauty treatments.
• Key Metrics: ROAS, Conversion Rate, and Cost per Conversion.

Strategy and Planning

• I targeted previous website visitors, email subscribers, and past purchasers of their website.
• I created lookalike audiences-based campaigns with their high-value customer lists.
• I also focused on interest-targeting to target men and women with a higher income bracket who are interested in luxury skincare, beauty treatments, and health-conscious living.
• I developed high-quality image ads and leveraged dermatologists and influencers in UGC video ads to provide the device’s benefits, personal experience, and real-life results by adding a layer of trust and authenticity in video ads.
• I crafted compelling ad copies highlighting unique selling points, such as advanced technology and proven effectiveness, with strong CTAs.
• I implemented CRO strategies on the product landing page to make it a high-end user-friendly landing page optimized for conversions. The page includes video testimonials of customers, Prominent Benefits of products, Clear CTA, product installment plans, offers, etc.
• I chose Conversions as the primary campaign objective and created multiple ad sets targeting different audience segments by leveraging Advantage+ Shopping campaigns.

Week 1:

• Launched multiple ad sets targeting, interest-based, custom, and lookalike audiences.
• Allocated approximately $80-$100 per day across all ad sets.
• Monitored performance daily and made adjustments according to the metrics, pausing underperforming ad sets and reallocating budget to top performers.

Week 2:

• Optimized ad sets based on performance data.
• Conducted A/B testing on ad creatives and copy to identify the best-performing variations.
• Introduced retargeting ads for website visitors and cart abandoners.

Week 3:

• Scaled winning campaigns by gradually increasing the budget for High-performing ad sets.
• Expanded lookalike audiences and introduced dynamic product ads.
• Launched additional sales-centric content using customer testimonials to further expand our sales.

Week 4:

• • I show ads featuring customer testimonials and user-generated content on ads.
  • I use limited-time offers and urgency-driven messages on ads.
  • I Highlight unique product benefits and competitive advantages as well.
  • I continuously daily checked performance and made real-time adjustments to ensure maximum ROAS.

Ultimately, This 30-day performance challenge exceeded my client’s expectations, achieving a remarkable 11.22X ROAS. Key performance metrics include:

• Total Ad Spend: $3,937.57
• Total Purchase Conversion Value: $44,194.44
• ROAS: 11.22X
• Conversion Rate: 11.23%
• Cost per Purchase: $131.25

This Skincare brand case study demonstrates the power of my precision performance marketing strategy in achieving outstanding results for high-end skincare laser products. By understanding the target audience, creating compelling ad creatives, and continuously optimizing the campaign, I surpassed the ambitious ROAS goal for this brand.

Do you also want the same results in 30 Days for your brand?

I offer a 30-Day Performance Challenge to Double Your ROAS (or more) GUARANTEED! 

What’s Included in my 30-Day Performance Challenge:

• Free Initial Audit and 30-day Marketing Plan.
• Personalized High-Impact Marketing Strategy
• Advanced Audience Targeting
• Sales-Driven Ad Creatives
• Real-Time Optimization
• Exclusive Offers and advanced Retargeting Strategies
• Weekly Q/A meetings
• Transparent Performance Reporting Weekly
• Dedicated Account Management

I Specialize in transforming DTC Brands through my High-impact Revenue Driven Marketing Strategies tailored to your brand.

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